Leadership Team
Our team combines decades of experience in professional sports, technology innovation, and financial strategy to help teams unlock the hidden value in their fan relationships.
Mission
To unlock the financial power of fan relationships by transforming passive databases into dynamic, appreciating, monetizable assets that fuel sustainable growth across the sports and entertainment landscape.
Vision
We envision a world where fans are not just counted—they're capitalized. Where the scoreboard extends to the balance sheet, and the world's best customers become their teams' most valuable assets.
Executive Team
Eric Spitz
Sports technology and media innovator with extensive experience in building and scaling technology companies. Former Chairman of OC Register, CFO of Narragansett Beer, and founder of Trakus—the first MIT Sloan sports tech company in 1997. Brings deep expertise in sports data, media rights, and technology commercialization.
View LinkedIn Profile →Keith King
Seasoned operations executive with global sports venue expertise. Former COO of Centerplate with operational oversight of 300+ stadiums worldwide. Extensive experience in hospitality operations from IHOP and currently provides strategic consulting for Levy. Deep understanding of venue economics and fan experience optimization.
View LinkedIn Profile →Bob McCarthy
Sports technology architect with extensive engineering and leadership experience. Former CTO and CEO of Trakus. Previously worked on Patriot Missile and ECCM systems at Raytheon. Holds degrees in Electrical/Aerospace Engineering & Management from MIT and Georgia Tech, with multiple patents in sports tracking and data systems.
View LinkedIn Profile →Mike Golub
Accomplished sports marketing executive with leadership roles across multiple premier franchises. Former President of Portland Trail Blazers, Memphis Grizzlies, and NY Rangers. Founding CEO of Portland Timbers and former CMO of Trakus. Extensive experience in franchise operations, sponsorship, and fan engagement strategies.
View LinkedIn Profile →Kraig Fox
Sports and live entertainment dealmaker with extensive experience in media and capital markets. Helped launch iHeartRadio and Live Nation. Built Dick Clark Enterprises. Former Senior Managing Director at Guggenheim Partners and Eldridge. Artist manager for Bob Weir and the Grateful Dead. Deep expertise in media rights, content monetization, and strategic partnerships.
View LinkedIn Profile →Ben Schlesinger
Software entrepreneur with multiple successful SaaS startups and exits. Former McKinsey consultant and MIT Sloan graduate. Expertise in strategy, business development, and go-to-market execution across enterprise technology and retail sectors. Specializes in scaling technology platforms and building strategic partnerships.
View LinkedIn Profile →